Share of Total Ratecard Advertising for Radio Hits an All-Time High of Six Percent in the Period of January to September 2009
20 October 2009
Kuala Lumpur
Radio as a medium retains its popularity among people aged 10 years and above in Peninsular Malaysia, with nine in 10 tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.