Radio continues to attract a large spectrum of listeners in Peninsular Malaysia, with nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company. The study is based on individual quarter hour diaries completed by a representative sample of 3,000 individuals in Peninsular Malaysia.
According to the latest Nielsen survey, radio attracts 12 percent (1.97 million) of people in any given 15 minute time slot throughout the day and an average radio listener tunes in for 22 hours a week.
Among the Malay channels, ERA maintains its top position, reaching 24.3 percent of people or 3.98 million listeners. Now occupying second position, SINAR registers an increase in reach to hit 23.3 percent (3.82 million) in the most recent study, hotfm takes third position with 3.78 million in weekly reach.
Leading the way among Chinese stations are MY FM and 988, with their 13.2 percent and 9.0 percent reach. They are trailed by aifm at 3.5 percent one FM, the newest Chinese channel broadcasted over the airwaves, debuts with 279,000 weekly listeners.
hitz.fm maintains the top spot among English channels by reaching out to 1.29 million (7.8 percent), while Fly moves up the rankings to occupy second position, with an increase in weekly listeners to 800,000. Trailing behind is LiteFM (467,000), MIX fm (437,000), and TraXXfm (106,000).
While the Tamil channel, minnalfm enjoys a weekly listenership of 617,000, the two bi-lingual channels THR Raaga/THR Gegar and red104.9 drew 3.18 million (19.4 percent) and 153,000 (0.9 percent) weekly listeners respectively. >> READ MORE